Domain names are the hottest net-real-estate on the internet. It's no wonder services like: "Domain Name Backordering" is available to the public. Can someone really backorder your domain right from underneath you? Guess again...
So what is Domain Name Backordering?
This is a service that allows anybody on the internet to reserve a domain name if and when it goes up for sale! This doesn't seem harmful does it? Guess again...
Companies all over the internet are ordering this service for website url's that seem to be popular! What if by chance you just happen to forget to re-order your domain name? Let's say that you go on vacation and neglect to check your emails that are now telling you to renew your domain name? In this case, another company on the other side of the planet sees the fact that your domain name is soon up for grabs, so they order a backorder on your domain name and simply wait to see what you do with it.
So here you are coming back from a very long vacation and what is this? Someone else now owns your domain name because you simply neglected your duty to keep your net-real-estate up-to-date!
Unless you own a Canadian domain name protected by the CIRA, or you have a trademark on your domain name or business name, you are "really" out of luck. Once you are at this point, it may take months before you can prove to the courts that you simply forgot to renew your website address.
Should This Service Be Allowed?
That is a very interesting question. Some would say yes simply because there are literraly 1000's of websites that aren't going to be renewed next month. On the flip side, some of those websites are simply a mistake. I think the point here is; avoid making that mistake and renew your domain name for atleast 5 years.
Google is apparently looking through the "WHOIS Data Base" to see which websites have the staying power online and are serious by registering their domain name for more than 1 year at a time.
Again, should domain backordering be allowed?
I say no! Just like a patent for an invention, you should have up to 1 year to claim that domain unless you transfer the domain name to another company or individual. This way we would have less domain name theft and less "hick-ups" from companies who simply forget their important responsibility.
Protect Your Net-Real-Estate!
Your website address is the most important commodity you have online. It is as important as your business name itself. It is what ties your company offline to online. People know you through your domain name. Potential clients may end up visiting your website later on, you woudln't want some other company in your place?
Please be careful when give out the access information for your domain name to anyone that isn't within your trusted circle.
I hope this article has helped you out!
About The Author: Martin Lemieux is the president of the Smartads Advertising Network. Smartads helps small to large companies with their offline and online marketing needs.
International: http://www.smartads.info
Canada: http://www.smartads.ca
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